Txais tos rau peb lub vev xaib!

Tuam Tshoj cov neeg siv khoom lag luam nrawm nrawm tau rov qab los, thiab kev muag khoom tau pib rov qab mus rau theem ua ntej kev sib kis.

xov 10221

Thaum sawv ntxov ntawm Lub Rau Hli 29, Bain & Company thiab Kantar Worldpanel koom ua ke tshaj tawm "Tuam Tshoj Cov Neeg Muag Khoom" rau xyoo kaum sib law liag.Nyob rau hauv qhov tseeb "2021 Tuam Tshoj Shopper Report Series One" txoj kev tshawb fawb, ob tog ntseeg tias Tuam Tshoj txoj kev lag luam ceev ceev cov neeg siv khoom lag luam tau rov qab mus rau nws qhov kev sib kis ua ntej, nrog kev muag khoom hauv thawj peb lub hlis twg ntawm lub xyoo no nce 1.6% piv nrog tib yam. lub sij hawm nyob rau hauv 2019, thiab qhia ib tug nruab nrab txoj kev rov qab.
Txawm li cas los xij, kev sib kis tau muaj kev cuam tshuam loj heev rau kev coj noj coj ua ntawm cov neeg siv khoom hauv Suav teb hauv ntau pawg, thiab tau hloov pauv cov qauv kev noj tus kheej zoo heev.Yog li ntawd, txawm hais tias qee pawg tau rov qab mus rau qhov kev txhim kho ua ntej muaj kev sib kis, qhov cuam tshuam rau lwm pawg yuav ua tau ntev dua thiab kav mus txog rau thaum xaus ntawm lub xyoo no.
Txoj kev tshawb fawb ntawm daim ntawv tshaj tawm no tsuas yog hais txog plaub yam khoom siv loj, suav nrog cov khoom noj khoom haus, dej haus, kev saib xyuas tus kheej thiab kev saib xyuas hauv tsev.Kev tshawb fawb qhia tau hais tias tom qab kev poob qis hauv thawj peb lub hlis twg, FMCG kev siv nyiaj rov qab los ntawm lub quarter thib ob, thiab cov ncauj lus ntawm cov khoom noj thiab dej haus, pawg saib xyuas tus kheej thiab hauv tsev maj mam sib koom ua ke.Txog rau thaum xaus ntawm 2020, txawm tias 1.1% poob ntawm cov nqi muag khoom nruab nrab, uas tau tsav los ntawm kev muag khoom loj hlob, Tuam Tshoj txoj kev lag luam ceev ceev ntawm cov neeg siv khoom lag luam tseem yuav ua tiav 0.5% kev loj hlob hauv kev muag khoom tag nrho hauv xyoo 2020.
Tshwj xeeb, txawm hais tias tus nqi ntawm cov dej haus thiab cov zaub mov ntim ob qho tib si poob rau xyoo tas los, kev muag khoom ntawm cov khoom ntim tau loj hlob tawm tsam tus qauv, feem ntau vim tias cov neeg siv khoom txhawj xeeb txog cov zaub mov tsis txaus thiab khaws cov khoom noj uas tsis zoo.Raws li pej xeem txoj kev paub txog kev noj qab haus huv tseem nce ntxiv, cov neeg siv khoom xav tau thiab kev yuav khoom ntawm cov khoom tu neeg mob tau nce ntxiv, thiab kev muag khoom ntawm tus kheej thiab kev saib xyuas hauv tsev tau nce ntxiv.Ntawm lawv, kev ua haujlwm ntawm kev saib xyuas hauv tsev yog qhov zoo tshaj plaws, nrog rau kev loj hlob txhua xyoo ntawm 7.7%, uas yog tib pawg nrog nce nqi hauv plaub qhov khoom siv loj.
Hais txog cov channel, daim ntawv tshaj tawm qhia tias kev muag khoom e-lag luam yuav nce 31% hauv 2020, uas yog tib txoj hauv kev nrog kev loj hlob sai.Ntawm lawv, kev tshaj tawm hauv xov tooj cua e-lag luam muaj ntau dua ob npaug, thiab cov ris tsho, cov khoom tu tawv nqaij thiab cov khoom ntim khoom yog nyob rau hauv pem hauv ntej.Tsis tas li ntawd, raws li ntau thiab ntau tus neeg siv khoom siv hauv tsev, O2O channel tau nrhiav tom qab, thiab kev muag khoom tau nce ntau dua 50%.Offline, cov khw muag khoom yooj yim tsuas yog cov channel uas nyob ruaj khov, thiab lawv tau pib rov qab mus rau theem ua ntej muaj kev sib kis.
Nws yog ib qho tsim nyog sau cia tias qhov kev sib kis tau tshwm sim rau lwm qhov tseem ceeb tshiab: cov pab pawg hauv zej zog yuav, uas yog, Internet platform siv tus qauv ua ntej muag + tus kheej khaws cov qauv kom tau txais thiab tswj cov neeg siv khoom nrog kev pab los ntawm "cov thawj coj hauv zej zog".Hauv thawj peb lub hlis twg ntawm lub xyoo no, qhov nkag mus ntawm tus qauv khw muag khoom tshiab no tau nce mus txog 27%, thiab cov khw muag khoom loj hauv Is Taws Nem tau siv cov pab pawg hauv zej zog kev yuav khoom los txhawb kev sib txuas nrog cov neeg siv khoom.
Txhawm rau kom nkag siab meej txog qhov cuam tshuam ntawm kev sib kis ntawm Tuam Tshoj txoj kev muag khoom FMCG, daim ntawv tshaj tawm kuj tau muab piv rau thawj peb lub hlis twg ntawm lub xyoo no nrog rau tib lub sijhawm xyoo 2019 ua ntej muaj kev sib kis.Feem ntau, Tuam Tshoj txoj kev lag luam ceev ceev cov neeg siv khoom lag luam tau pib rov zoo, thiab kev loj hlob yav tom ntej tuaj yeem xav tau.
Cov ntaub ntawv qhia tau hais tias nyob rau hauv kev cuam tshuam ntawm kev rov qab qeeb thiab kev loj hlob nruab nrab ntawm kev siv nyiaj FMCG, Tuam Tshoj FMCG kev lag luam muag hauv thawj peb lub hlis twg ntawm lub xyoo no tau nce 1.6% piv rau tib lub sijhawm hauv 2019, uas qis dua 3% nce hauv 2019 piv. nrog rau tib lub sijhawm hauv 2018. Txawm hais tias qhov nruab nrab muag tus nqi poob los ntawm 1%, qhov kev rov pib dua ntawm kev lag luam zaus txhawb kev muag khoom loj hlob thiab tau dhau los ua qhov tseem ceeb ntawm kev muag khoom loj hlob.Nyob rau tib lub sijhawm, nrog rau kev tswj hwm tus kabmob kis tau zoo hauv Suav teb, cov zaub mov thiab dej haus, pawg saib xyuas tus kheej thiab tsev tau rov qab los rau "kev loj hlob ob-ceev" qauv.


Post lub sij hawm: Oct-22-2021